CLIENT : Droga 5

LOCATION : Los Angeles, CA

SKILLS : Graphic Design, Prototyping

design, packaging

Airwicks

Air Wicks was making a commercial and needed a custom box that would be " sent to a soldier" containing various smells of life back at home. The theme was “Home is in the air" so using an image of an embossed home was an appropriate symbol for an image that would only be seen a fraction of a second. Anymore details would have distracted from the message.

Construction was a simple rigid carton box with lid with embossed and spot varnish graphic of a line drawing house with copy on top all in white. Closed cell foam was laser cut and secured inside to keep scent jars in place.